It's finally here. We are ready to launch our IndieGoGo campaign on Tuesday April 11, 2017 @ 9:00am. Our team has been working on this project for almost three years. We are creating the World's First Envirofriendly bathroom tissue with the mission to help end deforestation and combat climate change. Sure there are other envirofriendly tissues out there, but there are none with a company who's mission and social objective is to help transition the consumer globally to a better solution for the environment and the next generation.
Our product is more than just tissue. We are creating a brand that is a better more sustainable solution for a greener future. We have tested, created and approved a tissue that is strong, soft, 2ply, septic tank safe, made of high quality pre and post consumer fibers and one that is beautiful. If our campaign is successful we will be able to start our first production run to get our first and limited edition products to our early backers and adopters.
As we have looked at data, we see that the United States consumes the largest amount of toilet paper more than any other country, but lags behind countries when it comes to purchasing and using sustainable brands. As a UN Business Hub Project that supports the Sustainable Development Goals, we have a BHAG to make change. RECYCLE10 is our vision to transition 10% of the global population from using bathroom tissue made from virgin pulp and to begin using our sustainable solution. Here is some data. There are 7.5 billion people in the world. 4 billion of those people don’t use toilet paper and that leaves 3.5 billion people that do. This equates to 123 million households WHOLEROLL plans to transition.
Some people may say our companies BHAG is lofty and unattainable, but we must evolve our sustainability actions and purchases in the US in direct correlation to our toilet paper production and consumption. Climate change is a now problem, and we must create sustainable solutions today. Our part is to simply create a better roll for this generation.
So join us in our campaign to take WHOLEROLL around the globe. We do this as a team. We do this collectively. We do this because we want to be a part of the solution for a brighter future for the next generation. Will you join us?